Reveal Mobile launches Mira OOH measurement console

Reveal Mobile launches Mira OOH measurement console

May 13, 2022

Location and marketing software company Reveal Mobile has launched a self-service platform for measuring out-of-home (OOH) campaigns, known as Mira.

Reveal is based in Raleigh, North Carolina and New York, NY. Its VISIT Local platform and associated offering includes geofencing marketing and attribution solutions, helping clients “of any size,” including advertising agencies, retailers, media companies and restaurants, to understand, reach and measure the right audiences.

Named after a location intelligence solution for OOH, which the company acquired last year, the new Mira The console was developed in partnership with software design firm Lyft, Inc. and will provide measurement reporting for OOH traditional, digital, location-based, programmatic and mobile advertising campaigns via self-service software. Users will get a measure of the in-store, mobile and online actions consumers take after being exposed to OOH ads.

Reveal’s Chief Commercial Officer, Jon Frangakis, comments, “This new OOH measurement platform is the latest innovation from Reveal Mobile and Mira joining forces to democratize attribution. The Mira console solidifies Reveal Mobile’s position as the only SaaS provider to measure all types of OOH ad exposure and all conversion environments.”


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