PRS IN VIVO hires a German team leader

PRS IN VIVO hires a German team leader

July 15, 2022

Customer experience and product consultancy PRS IN VIVO has appointed Thomas Deneke as head of the German team and vice president of customer development.

Owned by the BVA group, PRS IN VIVO applies behavioral science to understand purchasing behavior and influence consumer choices. Last month, the company launched a contextually immersive tool called Idea Screener, which combines behavioral science and market research to capture intuitive responses early in new product development. In addition to its headquarters in Paris and its offices in Germany, the company is present elsewhere in France and the United States, China, Italy, Singapore, Switzerland and the United Kingdom.

Deneke (pictured) joins with 30 years of experience in custom research, packaging design, NPD and brand research, most recently as Senior Director of Client Services at MetrixLab. Prior to that, he was Client Director at Kantar, having spent the previous eleven years at Kantar Millward Brown, most recently as Client Development Manager. Previously, he was a senior consultant at IFAK and held research positions at Synovate, KPMG and GfK.

In his new position, Deneke will lead the German team based in Frankfurt and Hamburg. Nicole Duckworth, MD Europe, comments: “I am delighted to welcome Thomas as the new Head of Germany. His unrivaled experience across agencies and his deep packaging, NPD and branding expertise make him a fantastic addition to the PRS IN VIVO family. I look forward to working with Thomas and seeing him build great partnerships with a wonderful array of client organizations.


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