Maslansky hires the head of Quant

Maslansky hires the head of Quant

March 8, 2022

Maslansky + Partners (m+p), Omnicom’s MR strategy and linguistics firm, has hired Jaime Hodges for a newly created role as SVP and Head of Quantitative Research.

m+p uses cognitive-behavioral science to help clients translate corporate language into “clear, credible and compelling” language for consumers. It then helps clients understand how their audience processes and interprets information, and shows them how certain words and phrases can drive engagement and action. Hodges (pictured) joins with two decades of search consultancy experience, including eight at Phoenix Marketing International, most recently as Executive Vice President, and before which she was Group Vice President at Kantar Millward Brown

In his newly created role, Hodges will expand and strengthen m+p’s quantitative offering through proprietary methods that integrate multi-method research with the firm’s behavioral science and linguistics expertise. She will also lead its quantitative methodologies, including the recently announced Basic Persuasiveness and Visual Aid (CVA) approaches, designed to help clients quantify the effectiveness of their overall messaging.

Hodges will report to CEO Michael Maslansky, who comments, “Jaime brings the perfect blend of deep research expertise, a rigorous academic approach and a passion for language. She will lead the development, design, and execution of critical approaches aligned with behavioral science and linguistics to solve clients’ most troublesome communication challenges.”

Website: www.maslansky.com.

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