Ipsos launches online market research platform in Asia-Pacific | News
ASIA-PACIFIC – Ipsos has announced the launch of the Ipsos.Digital online market research platform as part of the company’s ongoing commitment to delivering fast data while bringing science, technology and knowledge -do to its customers.
Ipsos.Digital will be available in 14 markets including Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand, India, Taiwan, South Korea, Japan, China, Hong Kong SAR , China and New Zealand. The platform is already live in Australia.
The end-to-end self-service platform provides clients with fast and simplified access to Ipsos’ global research capabilities and information. It provides access to Ipsos’ fully integrated online consumer panels. The company developed the proprietary platform to provide its customers with technology tools and professional expertise, providing access as needed to its teams around the world.
The Ipsos.Digital platform contains a range of solutions including FastFacts, its DIY research tool allowing users to build their own surveys. Customers can choose from over 700 predefined category targets or create their own custom definitions. Other solutions include two flagship tools from Ipsos: InnoTest (an innovation test), Creative|Spark and Creative|Spark Digital (a 24-hour creative assessment tool).
The main advantages of the platform are described as being speed – it has the ability to access research answers within 24 hours; ease of use – it offers DIY functions and the possibility of accessing a research expert at any time; safety – it saves time without compromising quality; and substance – users can design bespoke surveys or a specialized Ipsos solution.
“Ipsos.Digital is a revolutionary step for us, with real-time, self-service consumer research,” commented Yang Kil, Ipsos Chief Growth Officer, APAC. “Our clients need to make decisions faster than ever to cope with rapid changes in consumer behavior and Ipsos.Digital meets these needs. Its fast turnaround time from configuration to delivery ensures high data quality,”
He continued, “This reflects our commitment to exceptional research quality and transforming data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with cutting-edge knowledge and applies our principles of safety, simplicity, speed and substance.
Andrei Postoaca, Managing Director of Ipsos.Digital, added: “The digitization of market research, like that of most industries, has increased significantly in recent years. The global pandemic has accelerated this trend, making the ambitious vision of democratizing market research a reality.
“We are excited to launch our digital platform in Asia, the power of Ipsos.Digital lies in its ability to streamline processes and enable clients to access information in hours rather than days or weeks. Platform users can work alone or get help from knowledgeable Ipsos experts around the world.