Independent Research Company Names Ansira a Performer in Distribution Incentive Management Report

The company received the highest possible score in six criteria

ST. LOUIS, March 24, 2022 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing services and solutions company, has been named a Strong Performer in The Forrester Wave™: Channel Incentive Management, Q1 2022.

“Ansira solves complex challenges for brands that operate in a distributed ecosystem, comprising both transactional and non-transactional partners with varying incentive constructs,” said Ansira’s President and Chief Revenue Officer. Andy Arnold. “We believe that our recognition as a Strong Performer in this report, coupled with our recognition as a leader in channel marketing automation, further validates our work supporting customers from the enterprise level to the local.”

The Forrester Wave™: Channel Incentive Management, Q1 2022 Evaluates channel incentive management vendors to help channel professionals select the one that best suits their needs. Ansira was among 11 companies invited to participate in Forrester’s independent analysis, which evaluates vendors based on their current offering, strategy and market presence. To be included in the report, Forrester required vendors to have an Enterprise Marketplace transaction, revenue totaling at least $10 million, a leading product available for purchase and of interest to Forrester customers. Additionally, each vendor was required to have their product used by at least 30 global customers, three of which were interviewed for the final evaluation. Ansira received the highest possible scores in six criteria, including channel performance and types of incentives, and the supporting products and services criterion.

Some quotes from the report, written by Forrester analysts Maria Doggy and Jay McBaininclude:

  • Ansira takes a mixed technology and managed services approach to incentives.
  • Ansira is both a marketing agency and a leading channel software technology company with a unique method to drive B2B and B2B2C incentives, motivation and loyalty.
  • The 103-year-old company takes a service-oriented approach to helping clients design, manage and distribute a wide range of partner incentive funds with a focus on local performance.
  • He has a wide range of clients with specific success in the automotive, technology and finance industries.
  • Reference customers have said that Ansira is focused on collaboration and teamwork, bringing strategic insights to the table, and driving measurable and meaningful ROI.
  • Ansira is best suited for medium to large enterprises looking for a strong service partner to drive their incentives strategy forward.

“We have seen across the many industry verticals we work in that channel incentives are beneficial from the brand level down to the local level, driving more sales, partner education and engagement,” said said Arnold. “We are proud of the work we do and are committed to continuing to innovate and evolve to provide the best solutions for our customers.”

Download the full report here.

Ansira is backed by Advent International, one of the world’s largest and most experienced private equity investors with deep expertise in the business and financial services industry.

Ansira is an independent global technology and marketing services company that enables companies operating in a distributed ecosystem to improve their performance by realizing a connected marketplace.

Ansira and its subsidiary Sincro enable brands and their agents, franchisees, resellers and distributors to drive demand, create seamless customer experiences and generate revenue through marketing services and proprietary technology platforms.

Teams operating across the United States, Europe, South Asia, and Oceania, equip brands and their ecosystems with digital offerings, channel partner marketing technologies and services, and local marketing technologies to enable these experiences. For more information about Ansira, visit Where LinkedInand to learn more about Sincro, visit or LinkedIn.

Founded in 1984, Advent International is one of the world’s largest and most experienced private equity investors. The firm has invested in 390 private equity investments in 42 countries and, in September 30, 2021had $86 billion in assets under management. With 15 offices in 12 countries, Advent has built a globally integrated team of over 255 private equity investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five key sectors, including business and financial services; Health care; industrial; retail, consumer and leisure; and technology. For more than 35 years, Advent has been dedicated to international investing and remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.
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Media Contact: Megan Duran
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SOURCEAnsira Partners, Inc.

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