Havas acquires digital experience agency Inviqa

Havas acquires digital experience agency Inviqa

February 22, 2022

Marcoms Havas Group has acquired UK digital experience agency Inviqa in what it describes as a “substantial” eight-figure deal.

Inviqa’s team of more than 150 consultants, designers and developers, across eight offices across Europe, works with clients to design digital products and develop software teams, processes and systems. Services include helping to understand the drivers behind customers’ products, through user research and usability testing, to discover what customers want and understand how to meet their changing needs. The firm then focuses on the consulting and development of technical architectures, and the consulting and implementation of digital platforms.

As part of Havas CX, Inviqa will merge with digital transformation agency ekino and will be based in the Havas UK Village in King’s Cross, London. The Inviqa brand will remain and the business will be led by company founder and CEO Yair Spitzer (pictured) while ekino will continue to operate as a standalone brand within Havas CX in non-UK markets.

Yannick Bolloré, Chairman and CEO of the Havas Group, comments: “As the world begins to emerge from the pandemic, the customer experience continues to represent one of our greatest opportunities for growth – as evidenced by the success of the network Havas CX, which has grown by two-thirds since its launch in 2020. Inviqa will help us unlock even more cross-disciplinary opportunities, and I’m thrilled to welcome Yair and the team to the Havas family.”

Websites: www.havascx.com and www.inviqa.com.

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