Basis appoints head of US quantitative offering

Basis appoints head of US quantitative offering

June 14, 2022

London-based consultancy Basis has named former Hall & Partners executive Laurie Visee to lead its US quantitative offering.

Founded in 1990, Basis provides tailored ad-hoc and tracking solutions for clients across all industries, including media and entertainment, retail, financial services, consumer packaged goods and fashion. The company also has offices in New York, Los Angeles and Chicago.

Visee (pictured) is a branding and strategy specialist, joining after a stint at Omnicom-owned agency Hall & Partners. Previously, she was Managing Director of insights, design and strategy agency Hypothesis Group and strategy and consumer insights consultancy Bastion db5. She began her career at Millward Brown, before spending thirteen years at Hall & Partners, most recently as a member of the management team.

Katie Buckley, Managing Partner of Basis US, comments: “Over the past few years, we have experienced high levels of growth and want to continue to provide the most thoughtful and strategic advice to our clients. Bringing Laurie in allows us to do this with ambition and confidence.”

Website: www.basisresearch.com.

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